While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Puck is a Rounded San Serif typefaces that included 20 styles such as Thin, ExtraLight, Light, Book, Regular, Medium, SemiBold, Bold, ExtraBold, Black and its matching italic. This typefaces is characterized by some extended characteristics, its open part of negative space and its overall width make it highly legible and readable at large to small size. Puck is an ideal font family for printed matter, publication, banner, branding, signage and the openness also helps this font to be a good performer on the screen as well. Download Puck Font Family From Type.p